Digital marketing is at the heart of what we do. We have managed and scaled multiple businesses and organisations online profile through our strategic and optimised digital marketing strategies. We make it our best interest to understand your business and brand. Working with us is a collaboration. We make sure your brand stands out. We aim to provide maximum value to your target customer through hyper-relevant ads. Whether it’s a product or service, we have experience of getting the best leads and conversions across multiple social media platforms. We make sure your ads convey your brand message and get directed towards your ideal customer.
WHAT WE CAN DO FOR YOU
social media ad strategy
Let us understand your business goals and objectives. Our team will carefully create ad campaigns targeted towards your core audience. It is our mission to convey your brand in the best way possible and for you to gain new business and maintain existing.
target audience setup
You may think you know your target audience, however, this can change from platform to platform and offer to offer. We can utilise data from past customers and create lookalike audiences from people who may have purchased or used your service in the past. This is a period full of testing and learning.
engaging ad creative
Your ad creative must be valuable and engaging to your target customer. We take care of the design, ad copy, target audience and ad objectives for you. Allocating certain amounts of a budget for testing so that we can optimise your ads in the future for better conversions. This could be mean tweaking the ad image or video, the target audience or a mixture of many variables.
dynamic product ads
Easily one of the best ad creative types there is. Dynamic product ads are one of the most powerful ways for e-commerce brands to drive their revenue and get better r.o.i on their ad spend. Unsure what these ads are? If you ever shopped online and viewed a product and then left that particular website, only to find the exact product among others staring right back at you on social media again. This is a dynamic product ad. These ads are extremely targeted and personal to the potential buyer.
On average 90% of customers who visit your website for the very first time tend not to buy from you straight away. Majority of customers are visiting for a quick browse or something may have caught their attention from an ad. It is extremely important to retarget these customers on platforms where these visitors live. 70% of prospective customers who visited your site or engaged in an ad are more likely to convert and purchase from you.
Optimising your ads is when you really see the power of social media ads. Your ads will never be perfect for long as they always need to be checked and tweaked to ensure maximum results. Ad fatigue can set in. It occurs when your campaign frequency gets too high, causing your target audiences to see the same ads again and again, and therefore become less responsive to them. It is important to keep an eye on your ads and make sure you are always achieving a return on investment. We are experts with ad optimisation. Let us do the work!