CONTENT
MARKETING
Creating content for your business has never been as important. Content creation is the ultimate inbound marketing practice you can do. Providing useful information within your content helps with audience retention and development of your brand. Quality content leads to quality customers. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. In other words, if you’re not creating content, you’re going to get left behind.
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THE FACTS
82% of companies report using content marketing
Compared to 70% back in 2020, it is now reported that 82% of companies now have a content marketing strategy in place. Organic and engaging content can be hugely effective for brands and businesses by attracting highly qualified leads and/or customers.
the average person spends around 7 hours consuming content daily
Content consumption is on the up. More and more people are spending countless hours consumer engaging content. Providing people with valuable, engaging content can lead to great results for your business or brand.
PEOPLE HAVE 2X MORE INTERACTIONS WITH BRANDS ON MOBILE THAN ANYWHERE ELSE
A mobile-first content marketing strategy is a must today. It has been reported than over 52% of millennials want to see video content from brands they support. Video content is continuing to dominate the content landscape.
KEY TYPES OF CONTENT
In visual content marketing, you use images, videos, infographics, memes, or other types of visual content (may be accompanied by informative or inspirational text) for your marketing campaigns. Visuals come in an appealing, engaging format to entice people to visit your website, know your brand better, or buy your product or service. We can help you optimise your content and deliver the right message to your potential customers.
There’s a growing trend in the digital content space that’s taking over and it’s worth diving into from a marketing perspective: the world of audio. Creating a podcast specifically about your business isn’t a great strategy unless you approach it with an angle different than just promoting your brand. You should think of creating and promoting a weekly podcast as a branded content initiative that’s different than traditional content marketing tactics like blogging. You can even take audio snippets that you captured from a video interview and turn those into short audio clips to share weekly or biweekly.
Website content, ad copy and general blog writing is key to building your brand awareness. Well written content can increase your brand exposure and attract top-of-the-funnel visitor to your website. Tailored written content aids your chances of appearing top of those search engines. Let us help you tell your story and convert more customers.
KEY TYPES OF CONTENT
In visual content marketing, you use images, videos, infographics, memes, or other types of visual content (may be accompanied by informative or inspirational text) for your marketing campaigns. Visuals come in an appealing, engaging format to entice people to visit your website, know your brand better, or buy your product or service. We can help you optimise your content and deliver the right message to your potential customers.
There’s a growing trend in the digital content space that’s taking over and it’s worth diving into from a marketing perspective: the world of audio. Creating a podcast specifically about your business isn’t a great strategy unless you approach it with an angle different than just promoting your brand. You should think of creating and promoting a weekly podcast as a branded content initiative that’s different than traditional content marketing tactics like blogging. You can even take audio snippets that you captured from a video interview and turn those into short audio clips to share weekly or biweekly.
Website content, ad copy and general blog writing is key to building your brand awareness. Well written content can increase your brand exposure and attract top-of-the-funnel visitor to your website. Tailored written content aids your chances of appearing top of those search engines. Let us help you tell your story and convert more customers.