Brand is much more than a name or a logo, brand is everything.

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Some people may prefer the word ‘brand’ as a logo, though a logo is just one part of what makes up the brand identity. Many components make up a brand such as a logo, typography, personality, customer service, price, product quality, to name but a few.

 

Before we initiate our branding process, we set the branding objectives:

1. Establish a Clear Brand Purpose

2. Market Research 

3. Brand Personality

4. Memorable Logo

5. Attractive Colour Palette

6. Professional Typography

 

Our branding process

We research your target audience and identify where your brand needs to be positioned. We set out your business goals and objectives and understand how your customers will view your brand’s message. When your customers have finished using your product or service, how do you want them to describe their experience? Let us help you.

Many key components will aid any business to define their brand. To have a successful brand, your brand story needs to be accurate and relevant to your customer. While it can be easy to get wrapped up in your product features or amazing deals, it’s important to step back and think about the problems that your customers are facing. It is also very important to understand who you are up against, but also understand what makes you uniquely better than each of your competitors. We take care of everything and help you define your brand more clearly.​

Let us bring your brand to life. Creating everything from the logo, the slogan, the colour palette, your story, your website, social media presence and more. With a clear brand identity in place, not only will consumers feel more confident about purchasing your products and services, but your team will also have a better understanding of your vision and your “why”.​

Not only is it important to deliver your brand’s message clearly, but it’s also just as important to deliver it consistently. The idea here is to develop trust. Your customers must no longer see your brand as a promise but as a reality. Consistency is often the hardest part, but the one with the greatest rewards. Over time, a well-managed brand stops becoming a company promise and increasingly becomes a customer expectation.​

At Fresh., we love brands and we love design. Whether your business is in need of a brand refresh or entire new brand identity, please do not hesitate in contacting us. We want to help. Get intouch below.